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Marketing Studies (1 Year, Diploma)
DIPLOMA IN MARKETING MANAGEMENT (DMM)
DMM
1. Marketing Management
2. Economics
3. Business Organization
4. Statistics
5. Commercial Law
6. Business English
The Aims
In today’s dynamic business environment, managers all over the world are constantly being challenged to make the right decisions in as fast and efficient way as possible. It is becoming increasingly obvious that acting according to an outdated ‘rule of the thumb’ is inadequate to give the desired results. Moreover, it is true that today’s managers are preoccupied with immediate results and their own compensation and advancement. They, therefore, fail to devise or propose unique corporate strategies specifically tailored to the political, social and economic developments in what is an increasingly changing business environment.
Undergraduate courses at the CIM have been designed specifically to satisfy the needs of businessmen and professionals who did not have a formal education after leaving Secondary School. These programs embrace those aspects of management and business policy which are an essential part of today’s business and financial scene, and which are exactly the proper function of the marketing–oriented members of a Company.
We try to offer students a unique combination of opportunities: to catch up on the latest management techniques and tools; to master the rigorous disciplines of problem analysis and solutions; to learn from the successes and failures of others, both through case studies and the first hand experiences of lecturers and fellow students, so as to develop plans for profit improvement.
P.O. Box 25288 - Nicosia 1308 Cyprus t: +357.22.778475 f: +357.22.779331
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