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Corporate Management and Strategic Planning
Οutline of the aims of the program
The primary objective of the Corporate Management & Strategic Planning program is to develop the analytical abilities necessary for effective decision making. The student receives a broad and thorough training in the kinds of problem solving that will equip him/her for decision making responsibilities in Business and industrial Corporations. This Program is designed in such a way so as to enable individuals to study advanced concepts in business and industry.
It is intended for active managers and technical supervisors, as well as recent graduates interested in advanced study in the exciting field of business. To this end, the course provides opportunities to acquire and/or develop:
1. The basic analytical skills for management, including fundamental concepts and principles from various management disciplines and the use and application of these skills.
2. A breath and in selected areas a depth of knowledge across a broad range of management contexts.
3. Skills in using the management tools in an imaginative, orderly problem-solving capacity by first identifying problems analyzing alternative solutions and, finally implementing the chosen solutions.
4. The facility for improving the ability of students to make and carry out decisions.
5. The facility for improving effective communication with others, in writing and in person.
6. A sound basis for continual learning from experience.
7. An appreciation of the overall economic, political and social environment in which the manager will live and work.
DURATION OF PROGRAM
The program is of twelve months duration. The taught part commences on the first week of September and runs through the beginning of May of the following year. Students take their exams on the second week of May. From the end of May to the first week of September of the same year students have to submit their 10,000 words thesis. For the January Intake, the taught part commences on the second week of January and runs through August. Students take exams on the second week of September and have to submit the thesis by January of the following year.
SUBJECTS TAUGHT
The program consists of six subjects from which the four are compulsory and the two optional as follows:
Compulsory Subjects:
1. Analysis & Decision –Making in Business
2. Corporate Strategic Planning & Control
3. Global Marketing Strategies
4. Organization & Communication in Marketing
Optional Subjects – Any Two
5. European Business Environment
6. Computers in Management
7. Advertising and Public Relations
8. Financial Management
9. Executive Skills.
Weekly Hours Taught
There will be three evenings a week of 5 periods of 50 min each, thus a total of 15 Periods per week. Students will require another six hours for take-home assignments per week.
EXAMINATIONS
Students sit for examinations twice a year. Mid-sessional exams take place in February and Final Exams in May. The weighing of results is as follows:
Mid-Sessional exams – 15%
Assignments – 25%
Final Examinations – 60%
Students must pass all compulsory and the two other optional subjects undertaken. The pass mark is 50% and students must achieve a final average mark of 55%.
THE THESIS
A Thesis of 10,000 words must be submitted by September or, latest, by December, in case the Thesis is found unacceptable. The Thesis must be of satisfactory standard and contain original research work. The student may be required to present and defend his/her work to an examining panel. The 10,000-word Thesis is a major part of the CORPORATE MANAGEMENT & STRATEGIC PLANNING DIPLOMA and a student not submitting an up-to-standard Thesis will not be awarded the POST GRADUATE DIPLOMA. The Thesis must be on a topic agreed with the student’s Tutor and should have a RESEARCH bias. Students are expected to begin working on the thesis in June once exams are over and submit it the latest by the first week of September of the same year.
However, students are encouraged to begin thinking about their research long before June. This is why in early January students are allocated a Tutor to assist them with the preparation and guidance of their Thesis. The Institute encourages students to undertake a study, which is of a current concern to their own Organisation/Firm. The Thesis will be marked by an internal examiner and moderated by an external examiner. The student may be required to support his/her work to an examining panel. The pass mark is 50% and student’s performance will be indicated on the Transcript. If the Thesis is not of an acceptable standard then the student pays an extra 85 Euros in order to re-submit, latest by December. This is the last chance and if the Thesis is again found to be unsatisfactory then the student fails his/her Diploma.
ENTRANCE REQUIREMENTS
1. Holders of the BBA (Bachelor in Business Administration) or ADBA (Advanced Diploma in Business Administration) of this Institute.
2. Holders of the PG Diploma/Advanced Diploma of the Chartered Institute of Marketing (U.K.)
3. Holders of a First Degree from Internationally recognised University
4. Holders of reputable and recognized UK Professional qualifications such as Association of Chartered or Certified Accountants, The Chartered institute of Insurance, the Chartered Institute of Bankers and others.
4. Holders of reputable and recognized UK Professional qualifications such as Association of Chartered or Certified Accountants, The Chartered institute of Insurance, the Chartered Institute of Bankers and others.
Entrants to this program are preferably required to be in a managerial post in a business or other corporations.
PG FEES FOR EU STUDENTS
Refund of fees for Cash Payment
Before the Commencement of Classes
70% of Fees can be refunded within two weeks after the day of registration. However, only 50% of fees will be refunded if the cancellation of registration is requested fifteen days or less BEFORE the commencement of the program of study.
NO REFUND IS AVAILABLE FOR STUDENTS PAYING IN INSTALMENTS BEFORE OR AFTER THE COMMENCEMENT OF THE COURSE.
After the Commencement of Classes NO FEES WILL BE REFUNDED WHETHER PAYMENT HAS BEEN EFFECTED IN CASH (THE WHOLE AMOUNT) OR IN INSTALMENTS.
IMPORTANT NOTE: IF THE STUDENT FOR ANY REASON LEAVES THE INSTITUTE BEFORE THE COMPLETION OF THE PROGRAM HE/SHE WILL HAVE TO PAY THE BALANCE OF OUTSTANDING FEES.
PG FEES FOR OVERSEAS STUDENTS
The full amount of the Tuition Fees must be paid before the issuing of the VISA.
Fees Refund
There is a 100% refund if no VISA has been secured.
After the arrival of the student in Cyprus OR issuing of the VISA, whether the student comes or not to
After the arrival of the student in Cyprus OR issuing of the VISA, whether the student comes or not to
Cyprus, NO REFUND WILL BE POSSIBLE.
Anoutline of the aims of the courses
ANALYSIS & DECISION MAKING IN BUSINESS
Aims:
- To understand how managers’ backgrounds and values affect their contributions to and views of policies and procedures;
- To understand the impact of different management policies and practices upon various types of organisations and distinguish between effective and ineffective policies under differing circumstances;
- To grasp how marketing and different functional areas of business (e.g. finance and production) are interrelated;
- To understand both the theoretical and applied aspects of information decision systems for marketing management and to use various standard and special sources of data for analyses.
A principal goal of using case studies in management education is to stimulate direct involvement in the process of finding, defining, and analyzing issues and problems which may be stated directly or merely implied in the case and developing recommendations and programs of the organization. Tackling real business problems is viewed as an excellent means of developing practitioners in the art of management.
CORPORATE STRATEGIC PLANNING & CONTROL
Aims:
- To provide students with an appreciation of the process and concepts of management;
- To ensure all students are aware of the major aspects of the planning and control elements of the marketing management function and enable students to:
1. understand and be able to evaluate the contribution of marketing management to corporate management and strategy;
2. have a substantial knowledge of the planning process and its application to marketing;
3. formulate short and medium terms in a structured manner and with reference to particular practical case situations.
4. understand that the marketing mix can be tailored in its detail to the wants/needs of identified market segments and tactical instrument in a highly competitive environment;
5. identify information requirements for marketing management, planning and control including its contribution to corporate planning) and have a knowledge of the means of acquiring this information its costs and limitations. Identify needs for forecasting in the short and longer term;
6. understand the contribution made by marketing research to planning decisions and control and be able to evaluate and select from the methodologies available against given criteria;
7. have an appreciation of the current range of analytical models and techniques relevant to marketing planning and control and understand their practical use;
8. adapt the principles of marketing and control for organizations operating in services rather than marketing products and also for the smaller business.
GLOBAL MARKETING STRATEGIES
Global Marketing is the process of focusing an organisation’s resources on the selection and exploitation of global market opportunities consistent with and supportive of its short and long term strategic objectives and goals. Put simply, Global Marketing is the realisation that a firm’s foreign marketing activities, in whatever form they may take, need to be supportive of some higher objective than just the immediate exploitation of a particular foreign opportunity. This higher objective is a long-term welfare of the firm as defined by its strategic goals. This is as true for a company taking its first tentative steps overseas as an exporter as it is for Honda or Hewlett-Packard planning the worldwide introduction of a new generation of products.
The aim of this program is to explain the workings of Global Marketing on the management process by focusing on the global market opportunities and the marketing techniques, approaches, conceptual frameworks and methods used to exploit these opportunities. This does not mean that the more traditional models of doing business across national boundaries are ignored. Exporting and licensing are just as relevant in global marketing strategy as the side spread production and other direct investment activities of giant multinational corporations.
ORGANISATION & COMMUNICATION IN MARKETING
Aims:
- Explain how a company communicates with its markets and analyse the role of advertising, sales promotion and the sales force in this process;
- Plan the effective organisation of a company and identify the effect of any mismatch;
- Brief and control a sales force or an advertising or research agency and evaluate the results of their work;
- Identify and exploit buyer motivations in a given market;
- Determine the optimum communications mix for a given company/product/market situation;
- Plan the company’s response to consumer feedback, legislative action, or economic developments in terms of marketing communications.
EUROPEAN BUSINESS ENVIRONMENT
Aims:
- To introduce the economic and statistical literature required for an examination of the
European Economy;
- To provide the analytical tools required for an analysis of the problems of the European Economy, society and culture;
- To instil an appreciation of the structural changes which have taken place, and are taking place, in the European Union ever since the Maastricht Treaty and monitor the introduction of the EURO in January
2002;
- To familiarise students with the decision-making units within the EU, such as the European Court of Justice, the European Council of Ministers, and the European Parliament;
- To acquaint the student with the main European economic and historical milestones since World War One;
- To introduce the student to the main elements of EU law; the Treaty of Rome; Competitive Laws articles 85-90; European court of Justice; conflict of EU Laws with Member States.
COMPUTERS IN MANAGEMENT
Aims:
- To provide students with an understanding of the basic components of a computer system as used in the business environment;
- To enable students to understand the importance of the rapidly changing developments in the field of business information technology;
- To describe and use a typical microcomputer system as a standalone unit or as part of a small network;
- To outline the relationship between hardware and software;
- To explain the importance of the human, financial and legal aspects of computing;
- To use simple security systems and a variety of business software packages;
- To explain the vast potentials of the internet.
INTERPERSONNEL SKILLS OF THE MANAGER
Aims:
- To develop further interpersonal skills relevant to the managerial role and develop;
- To gain a broad appreciation of the manager’s role and the style and techniques associated with perceptions of this role;
- To increase students’ insight into their own behaviour and increase sensitivity to group and inter personal processes;
- To improve basic skills such as interviewing, discussion leading, counseling and coaching, presenting reports and conflict resolutions;
4. To acknowledge the limitations of such techniques and the relationship of theory and practice.
ADVERTISING & PUBLIC RELATIONS
The aim of this program is to equip the student with the latest techniques in the area of Advertising & Public Relations. The program aims to give direction and reference to marketing activities and familiarise the student with actual advertising campaigns, and with the marketing process Advertising and Public Relations Agencies. Their influence on changing people’s attitudes and purchasing behaviour are explained.
FINANCIAL MANAGEMENT
Aims
- To enable students to understand the operation of the financial management function in the acquisition and disposition of funds and financial assets in private business and public bodies;
-To differentiate between the separate activities of accounting and funds management and to understand their interrelation;
-To identify the sources of funds available to private businesses and public bodies and to determine the costs of using those funds;
- To enable students to understand and apply the knowledge obtained during the course to the environment institutional and operational aspects of financial management in both national and international contexts;
- To enable students understand the relationships that will be encountered in practice between the financial management function, the other functions and corporate management, thereby enabling the student to perceive more realistically the role of the financial management function.
P.O. Box 25288 - Nicosia 1308 Cyprus t: +357.22.778475 f: +357.22.779331
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